Question

Kroger sponsors such brands as Private​ Selection, Heritage​ Farm, and Simple Truth. Kroger does not manufacture any of these products. Which type of brand sponsorship is Kroger​ using?

Answer 1

Answer: A. A Private Brand

Explanation:

In Private Branding, a company manufactures goods for another company to sell under their own brand. Such goods are usually known to be cheaper than their branded equivalents.

Examples include grocery store goods that bear the name of the grocery store selling them.