Complete Question:
John Ciro, the CEO of Ciro Products, a small manufacturer, told his employees that he is part of a group that was going abroad along with representatives of the U.S. Department of Commerce and other U.S. businesspeople to meet with qualified agents, distributors, and customers. Ciro was most likely talking about the?
a. "best prospects" listing.
b. SCORE program.
c. export-import program.
d. "comparison shopping service."
e. matchmaker program.
Answer:
e. matchmaker program.
Explanation:
The matchmaker program is a marketing strategy that focuses on intelligently matching the right exhibitors with optimum high-volume importers or buyers, and establishes business oriented meeting at a specific venue, so as to enable business introductions and create lucrative business transactions among the participants on a face-to-face basis.
Hence, John Ciro being part of a group that was going abroad along with representatives of the U.S. Department of Commerce and other U.S. business people to meet with qualified agents, distributors, and customers suggests a matchmaker program.
