1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
zubka84 [21]
3 years ago
13

QN=17 P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware o

f the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________.
a. why many companies engage in test marketing
b. one of the problems associated with test marketing
c. why prototypes are so important
d. how idea screening can make a product a commercial success
e. the variety of sources for idea generation
Business
1 answer:
Thepotemich [5.8K]3 years ago
8 0

Answer:

The answer is: B) one of the problems associated with test marketing

Explanation:

Test marketing is an marketing experiment that involves actual stores and real life buying situations, usually the potential buyers are not aware of the test.

Some of the major disadvantages of test marketing are:

  • They are expensive
  • Time-Consuming
  • Competitive Awareness: the competition might learn about our product and try to copy it or develop their own products.
  • Produce inconclusive Results
You might be interested in
A critical function of the government in facilitating the operation of a market economy is
o-na [289]
A critical function of the government in facilitating the operation of a market economy is setting and enforcing private property rights. Private property rights determine how a resource or good is owned. 
4 0
2 years ago
Suppose you manage a convenience mart and are in charge of ordering products but do not set the price. The home office provides
lakkis [162]

Answer:

c) 10% more peanut butter on the shelves

Explanation:

Since peanut butter has a negative income elasticity of demand (-0.5) with a decrease in income, there should be an increase in the demand. This is usually true for cheaper goods or goods with low added value. The change in demand (D) is represented as follows:

D=20\% * 0 .5\\D=10\%

As a result, you should stock 10% more peanut butter on the shelves.

The answer is c).

5 0
2 years ago
What is the difference between training and development?...
gtnhenbr [62]
Training is working hard and development is getting better
6 0
3 years ago
Read 2 more answers
Megan McCoy has a bachelor's degree in business management and human resources. She has 5 years of HR experience as an HR assist
mote1985 [20]

Answer:

The correct option of this question is (B). Explanation of this answer is given below in the explanation section

Explanation:

(B) is Correct Option:

Human resource manager in an organization is responsible for planning, directing and coordinating human resource management activities such as employee compensation, employee recruitment, promotions offer to an employee, etc. The major duties of the HR manager is to manage the human resource in an organization.

Why other options are not correct

(A). Interaction with customers to provide information in response to inquiries about products and services, and to handle and resolve complaints is not the responsibility of the HRM manager. It is the responsibility of the Marketing department and customer service department. In short, the customer service and marketing department are mainly responsible to perform such activities in an organization.

(C). Analyze financial information and prepare financial reports to determine or maintain record of assets, liabilities, profit and loss, tax liability, or other financial activities within an organization is the responsibility of the accounting department. And, accounting manager is responsible for such types of activities to perform in an organization.

(D) Supervise and coordinate the activities of clerical and administrative support workers is the responsibility of Admin (a managerial post) working in the administrative unit of an organization. Usually, at this post, first-line manager, team lead, assistant manager are working under the supervision of the administrative department.

(C) Compile and keep personnel records. Record data for each employee, such as address, weekly earnings, absences, amount of sales or production, supervisory reports on ability, and date of and a reason for termination is also a responsibility of the HRM and sales department. However, it is noted some responsibility such as employee record management is the sole responsibility of the HRM department and HRM manager. But termination of an employee, absence recording, amount of sales or production are the responsibility of other departments such as the administrative department, sales department, and marketing department, etc. However, this option is also correct in a sense only if employee management involved, otherwise, this option is not correct.

3 0
3 years ago
What is one difficulty a salesperson may face when closing a sale?
Anika [276]
The customer changing their mind or the customer not having enough money
4 0
2 years ago
Other questions:
  • Cold Boxes Ltd. has 100 bonds outstanding (maturity value = $1,000). The nominal required rate of return on these bonds is curre
    15·1 answer
  • Hagelin Co. wants to issue new 15-year bonds for some much-needed expansion projects. The company currently has 8 percent coupon
    13·1 answer
  • Dividends cause a(n) __________ in equity and are recorded directly in the _______ account.
    15·1 answer
  • As recognized in the case in the text, Toys "R" Us, Inc. v. Canarsie Kiddie Shop, Inc., to obtain trademark protection, a descri
    14·1 answer
  • The primary reason many people become entrepreneurs is to:
    5·1 answer
  • Pioneer or breakthrough products:___________
    13·1 answer
  • Explain how can you avoid conflict by adjusting your own behavior?
    13·2 answers
  • You decide to become a neurosurgeon. After high school, you will need four years of college, four years of medical school, five
    12·1 answer
  • What type of decision making will a person use in purchasing a<br> microwave?
    13·1 answer
  • Please answer this question...
    11·2 answers
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!