Answer:
c. $88.17 per order
Explanation:
The computation of the activity rate for the production order is shown below:
Activity rate = Production orders ÷ order size
where,
The Production order is $70,536
And, the order size is 800
Now placing these values to the above formula
So, the activity rate is
= $70,536 ÷ 800 order size
= $88.17 per order
We simply applied the above formula so that the activity rate could come
Informational Appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate the brand favorably on the basis of the key benefits it provides.
<h3>What is Informational Appeals ?</h3>
It allows you to showcase the product's qualities and the benefits that a buyer will gain when using the goods. It is an effective method of persuading them that your product is something they truly require and can use. Con: Informative advertisements can be boring.
Aristotle proposed three types of argumentation arguments: logical, ethical, and emotional appeals.
Ebooks, "How-to" videos, blogs, and brochures are all examples of informational marketing because they provide a detailed description of a service or product and what makes it unique in the business.
To know more about Informational Appeals follow the link:
brainly.com/question/2570305
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Answer:
<u>Pre-approach </u>
Explanation:
In case of personal selling, the seller and prospective buyer come face to face, wherein the former tries to highlight and convey product attributes to the prospect with an objective of effecting a sale.
Under 7 step personal selling approach, pre approach refers to conducting customer research and planning goals for the presentation, which is to be be given to the prospect.
Under this approach, the salesperson fixes up a face to face meeting with the prospect in order to ascertain prospect's needs and wants. Post ascertainment of such needs, the salesperson carries out a presentation, informing the prospect about product attributes which would meet such needs.
In the given case, Melissa is preparing for her first client meeting, trying hard to learn about prospect and his organization i.e customer research. Thus, this is the pre-approach step of the personal selling process.