Answer:
The correct answer is letter "B": marketing research.
Explanation:
Marketing research is the study companies make before launching a product or service by which they gauge how successful could be the product in the market. The marketing research is the indicator that will determine if the goods will be produced or not. This study is also helpful at the moment of determining the target market of the firm and its scope, as well as the approximate price that consumers would pay for the product.
Voluntary exchange is the actions of buyers and sellers freely coming together in the marketplace to buy and sell goods. They are not restricted or told what to buy, how to buy it, or how much, by the government or any other regulator.
Answer:
The correct answer is "Is consistent with the company's mission statement".
Explanation:
A company's mission is the reason why a company exists and is created. It states the reason for its existence, as well as indicating the activity that the company carries out. The marketing plan is strongly linked to the company's mission, to be in line with the guidelines that the company has for its workers.
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