Answer:
maturity
Explanation:
Based on the information provided within the question it can be said that the tires are in the maturity stage of their product life cycle. This is the longest stage in the product life cycle in which the introduction and growth stages has already passed and the product advertisements have minimal impact on sales since people have already seen the product. This seems to be the case since Goodrich has sold it's tires for more than a hundred years and only focuses on short term marketing.
Answer:
Use strong judicial tools as patents and copyrights. Be flexible to enter the market. Understand that is more expensive to acquire a new client that to maintainn and excisting one.
Explanation:
The powerfull companies can make a product or service look bad (sabotage) or can change its prices to eliminate possible competitors from the market, they also have a huge share of the market so there are not many avilable new clients to gain.
<h2><u>
Answer:</u></h2>
<em>Research </em>objectives<em> are specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.</em>
<h2><u>
Explanation:</u></h2>
<em>Marketing research serves marketing management by providing information which is relevant to decision-making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.</em>
Answer:
The correct answer is the option E: It can charge very high prices.
Explanation:
To begin with, the business presented in the case as a real estate company that provides housing services to retired individuals who typically are above the age of sixty can charge high prices to their customer due to the fact that basically they are looking for the most important service that there is in the market, a house. Moreover, the fact that the company only sales to retired people and therefore it specializes in a niche market indicates that the company is good at what they do an that is why those individuals choose it. Furthermore, the fact that these elderly people go to the organization expecting to find a house with peaceful surroundings generates the fact that they are willing to pay as much as they can to have the best for them at the very last of their time.
