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Komok [63]
3 years ago
10

Scenario 15.1. Rick works as a marketer at Hasbro. He recently designed an online contest using social media that encouraged fan

s to submit their own ideas for a new toy design. Participants would submit their ideas, and consumers would vote for them on the site. Those who garnered the most votes would see their idea designed as a new toy. The winner would be rewarded by receiving 2 percent of the proceeds from sales of the toy. Refer to Scenario 15.1. The campaign was so successful that Rick decided to host a special event to announce the winner. On the day of the event he invited the media to film the event. The CEO of the firm named the finalists and then called out the winner. This all occurred with much fanfare. An illustration of the proposed product with a short description was provided to reporters to publish in the paper. This campaign is an example of _____________________.
Business
1 answer:
ELEN [110]3 years ago
5 0

Answer:

public relations.

Explanation:

Based on the scenario being described within the question it can be said that this campaign is an example of public relations. This term refers to the practice purposely managing the release and spread of information from the company to the public as well as interacting with the society surrounding the company in order to develop a positive image of the company in the minds of the public.

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It is important for the salesperson to pay close attention to the buyer's interests during the need discovery phase to:
masha68 [24]

Based on business strategy, the salesperson needs to pay close attention to the buyer's interests during the need discovery phase to "<u>uncover the dominant buying motives."</u>

<h3>What is the Need Discovery Phase?</h3>

The need discovery phase is when firms or salespeople try to understand the motives of the consumers, their needs, and requirements.

As a salesperson, knowing why the buyer or consumer wants to buy a product will give you an edge to know how to market your products to the consumer.

Hence, in this case, it is concluded that the correct answer is "<u>uncover the dominant buying motives."</u>

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2 years ago
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sertanlavr [38]

A delivery gap is,

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- Mabel <3

7 0
3 years ago
In the forbes article, kotlikoff explains that saving and investing decisions should be guided by?
vladimir2022 [97]

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Saving is either deferred consumption or revenue that is not spent. Putting money aside in various accounts, such as a savings account, a pension account, an investment fund, or in cash, counts as a saving strategy. In order to save, expenses like recurrent charges must be reduced.

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1 year ago
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Kamila [148]

Answer:

The correct answer is D. Choices that are the best for more than one person are said to be in the social interest.

Explanation:

The social interest is a concept sufficiently clarified in Company Law. The Capital Companies Law refers to it in terms of challenging social agreements: if an agreement is not in accordance with the corporate interest, it can be challenged. It is only negatively contested, that is, if the plaintiff can argue that the agreement is contrary to the social interest, so that it is not a validity requirement that the agreement be in accordance with the social interest. Likewise, if the administrators act against the social interest when they exercise their discretionary powers, they incur responsibility for violation of their duty of loyalty.

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3 years ago
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