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Komok [63]
3 years ago
10

Scenario 15.1. Rick works as a marketer at Hasbro. He recently designed an online contest using social media that encouraged fan

s to submit their own ideas for a new toy design. Participants would submit their ideas, and consumers would vote for them on the site. Those who garnered the most votes would see their idea designed as a new toy. The winner would be rewarded by receiving 2 percent of the proceeds from sales of the toy. Refer to Scenario 15.1. The campaign was so successful that Rick decided to host a special event to announce the winner. On the day of the event he invited the media to film the event. The CEO of the firm named the finalists and then called out the winner. This all occurred with much fanfare. An illustration of the proposed product with a short description was provided to reporters to publish in the paper. This campaign is an example of _____________________.
Business
1 answer:
ELEN [110]3 years ago
5 0

Answer:

public relations.

Explanation:

Based on the scenario being described within the question it can be said that this campaign is an example of public relations. This term refers to the practice purposely managing the release and spread of information from the company to the public as well as interacting with the society surrounding the company in order to develop a positive image of the company in the minds of the public.

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The desire for a product class rather than for a specific brand is called __________ demand.
sveta [45]
The desire for a produsct class rather than for a specifik brand is called selective demand
8 0
3 years ago
When a company invests in a foreign firm, and holds active ownership of the firm, then the company is said to be in a joint vent
Irina18 [472]

Answer: TRUE

Explanation: JOINT VENTURE is a business agreement whereby two or more entities share the ownership, expense, return on investments, profit, control etc. To gain a positive synergy from their competitors.

It can between private entity, public entity or a foreign entity.

It allows risk and return associated to an investment or business to be shared among the parties as agreed

It can be for a long or short period of time

8 0
4 years ago
A 5-year corporate bond yields 9.70%. A 5-year municipal bond of equal risk yields 6.5%. Assume that the state tax rate is zero.
Roman55 [17]

Answer:

c. 32.99%

Explanation:

Risk yield = bond yield*(1 - Federal tax rate)

    6.50% = 9.70%*(1 - Federal tax rate)

1 - Federal tax rate = 6.50%/9.70%

Federal tax rate = 1 - 6.50%/9.70%

                           = 32.99%

Therefore, The federal tax rate that you are indifferent between the two bonds is 32.99%

3 0
3 years ago
Demand"" is a series of prices and the related quantities that consumers are willing and able to buy at a particular ___________
Nonamiya [84]

Answer:

given price in a given time period

Explanation:

Demand is the quantity of a good or service that consumers are willing and able to buy at a given price in a given time period. Each of us has an individual demand for particular goods and services and our demand at each price reflects the value that we place on a product, linked usually to the enjoyment or usefulness that we expect from consuming it. Law of demand  states that If the price of something goes up, people are going to buy less of it.The higher price leads to a lower quantity demanded and that a lower price leads to a higher quantity demanded.  Demand is based on needs and wants a consumer may be able to differentiate between a need and a want, but from an economist’s perspective they are the same thing. Demand is also based on ability to pay. If you cannot pay, you have no effective demand. What a buyer pays for a unit of the specific good or service is called price. The total number of units purchased at that price is called the quantity demanded. An increase in the price of a good or service almost always decreases the quantity demanded of that good or service. Conversely, a decrease in price will increase the quantity demanded.

7 0
3 years ago
Suppose that you are in charge of an insurance company. Two kinds of people want insurance, healthy people who probably will not
mote1985 [20]

The equilibrium premium, which balances the premiums charged to healthy and unhealthy people, charged for insurance under this scenario is <em>e. You charge $3,000 and everyone buys insurance.</em>

$3,000 will be affordable to both the healthy and the unhealthy.  This amount of premium will enable both classes to buy insurance.

It will <em>not benefit</em> the company to charge:

  • $2,000 and enable everyone to buy insurance
  • $3,000 and enable only unhealthy people to get insurance
  • $1,000 so that only the healthy people to buy insurance
  • $1,000 because only healthy people buy insurance.

Thus, the insurance premium charged should be <em>Option E.</em>

Learn more: brainly.com/question/9696972

4 0
2 years ago
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