Question

Scenario 15.1. Rick works as a marketer at Hasbro. He recently designed an online contest using social media that encouraged fans to submit their own ideas for a new toy design. Participants would submit their ideas, and consumers would vote for them on the site. Those who garnered the most votes would see their idea designed as a new toy. The winner would be rewarded by receiving 2 percent of the proceeds from sales of the toy. Refer to Scenario 15.1. The campaign was so successful that Rick decided to host a special event to announce the winner. On the day of the event he invited the media to film the event. The CEO of the firm named the finalists and then called out the winner. This all occurred with much fanfare. An illustration of the proposed product with a short description was provided to reporters to publish in the paper. This campaign is an example of _____________________.

Answer 1

Answer:

public relations.

Explanation:

Based on the scenario being described within the question it can be said that this campaign is an example of public relations. This term refers to the practice purposely managing the release and spread of information from the company to the public as well as interacting with the society surrounding the company in order to develop a positive image of the company in the minds of the public.