Question

Appeal to the audience's ability to reason and dran conclusions,

Answer 1

It would be logical appeals.
Emotional appeals would be something more personal and full of emotions to make people want something (I.e sad animal commercials)
Persuasion: talking someone into buying something by very much up talking the product and saying how the person would need it (I.e car commercials)
Logical appeals: uses logic and reason to get a persons attention
Credibility appeals: about the person/ company’s credibility, or honesty to the person

Answer 2

The above answer is correct, but these terms are similar and may come up in relation.

When writing or persuading someone, there are three elements of writing you can adhere to:

PATHOS: appealing to someone’s emotions
LOGOS: appealing to facts and logic
ETHOS: appealing to ones experience our reputation