Question

Tana’s firm is entering a new market, and she plans to set prices to take sales away from the established market leader even though it will mean profits might suffer. This corresponds to which of the following company objectives? Multiple Choice a. Profit orientation b.Sales orientation c.Competitor orientation d.Customer orientation e.Market orientation

Answer 1

Answer: (B) Sales- oriented

Explanation:

 According to the question, the main objective of the company is sales oriented. The organization or firms using the sales orientation objective for setting the process which mainly increase the sales and productivity in the given particular situation. It basically help the organization to increase the profit.

 The sales orientation is one of the business approach that basically focus on the people persuasion for busying the various types of products rather than understanding the requirement of the customer.

Therefore, Option (B) is correct.

Answer 2

Answer: Sales-orientation

Explanation:

Sales Orientations are referred to as or known as the business strategy of providing profits thus by focusing on the persuasion of the individuals to buy commodity and products rather than comprehending consumers needs. Most of the emphasis is being put up on the advertising of the commodity and also improving abilities of sales force of the organization.