A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Hello there,
An example of global dependency is when products are produced and used in the same country?
Answer: False
Answer:
$4,392,000
Explanation:
For computing the cost of the goodwill, first we have to calculate the fair value of the net asset which is shown below:
The fair value of net asset = Asset balance + fair value of land - liabilities balance
= $11,450,000 + $690,000 - $4,890,000
= $7,250,000
And, the acquire value is $11,642,000
So, the goodwill would be
= $11,642,000 - $7,250,000
= $4,392,000
Answer:
7,000 pounds
Explanation:
Data provided in the question:
Shrimps Bubba catches per year = 4,000 pounds
Shrimps that Bobby can catch per year = 3,000 pounds
Therefore,
The marginal contribution of Bobby in the output if Bobby is hired is 3,000 pounds of shrimp
Hence,
The total output of his shrimp business is Bubba hires Bobby will be
= Output of Bubba per year + Output of Bobby per year
= 4,000 pounds + 3,000 pounds
= 7,000 pounds
