Question

Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a:_______
A. radical invention.
B. product line extension.
C. product accumulation.
D. disruptive innovation.
E. brand extension.

Answer 1

Answer:

The answer is "Option E".

Explanation:

It is also known as the brand stretching, it is a marketing technique where a business selling a brand with a well-designed logo using that same brand name inside another market segment. They find the new item a turn-off, and wrong choices can be described as follows:

• In option A, It is wrong because it is an existing business model.
• In option B, It is wrong because it is a brand name.
• In option C, It is a device that, works on multiple tables, that's why it is incorrect
• In option D, It is also known as the model, that provides rules to stabilized the firms, that's why it is incorrect