Question

Close to the end of the year, a local furniture store had an unusually high inventory level. The manager increased his advertising spending and gave extra incentives to his salespeople. The marketing manager operates the store as if it were in the __________ era.

Answer 1

Answer: Sales oriented era.

Explanation:

The sales oriented era is an era which key feature is promotions/advertisements targeted at increased sales. The manager's decision to increase sales by increasing expenses on adverts and promotions is the common practice in the sales oriented era.