The correct answer to this open question is the following.
Although there are no options attached or further context or references, we can comment on the following.
The orientation of a map might help you talk about it with someone else in that it shows indications to you can know where you are in relationship to where you want to go. So when you talk to someone, it can have references to how to get to the place you want to go. Without those references, there would be very difficult to help you reach one place. The orientation of the map includes cartographic information for the purpose of guiding you and establish that the north is at the top of the map and the South is at the bottom.
