Answer:
The correct answer is b. Imposing stiffer punishments on business executives
Explanation:
Customer retention is the activity that sales organizations carry out in order to reduce the loss of customers. Successful customer retention begins with the first contact an organization has with a customer and continues throughout the life of the relationship. A company's ability to attract and retain new customers is not only related to its product or service, but also with the way in which it serves its current customers and the reputation it creates within and through the markets.
An important topic is simple everyday honesty. Entrepreneurs, they tell us solemnly, should not cheat, should not steal, should not lie, should not bribe. But neither should other people. No man, no woman is free from the obligation to comply with the common rules of personal conduct due to their work or employment. Nor do they cease to be human beings when they are appointed vice presidents, municipal administrators or deans of some faculty. On the other hand, there have always been people who cheat, steal, lie, bribe or are bribed. It is a matter of moral values and moral education of individuals, of the family, of the school. But there is no separate ethic for business, nor is it necessary to exist.
All that is needed is to distribute harsh punishments to those who, company executives or not, have yielded to temptations. Another recurring theme in the discussion about business ethics has nothing to do with ethics. Things such as the use of paid companions to entertain customers are not matters of ethics but of aesthetics. The real question is if I really want to see a pimp when I look in the mirror while I shave.
