Question

Nico wants to buy a new digital camera for his semester studying abroad but he knows very little about cameras, having never owned one. As a result, he has begun asking for advice from friends and relatives. In addition, he has talked to sales people at a Wolf camera shop and Best Buy and he has looked at some websites. Nico is engaging in

Answer 1

Answer:

an external search

Explanation:

According to my research on the consumer buying process, I can say that based on the information provided within the question Nico is engaging in an external search. In Marketing, this term refers to when an individual has no knowledge of a product and therefore seeks out information from personal contacts or various public sources in order to make an informed decision. Which in this case is what Nico is doing by asking in different places about cameras.

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