Sales promotion mix element stimulates purchase directly through an incentive to buy, such as a coupon or rebate.
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How does sales promotion work?</h3>
- Sales promotion is one of the components of the promotional mix.
- Sales promotion is a marketing strategy where a company would utilize brief-term campaigns to generate interest and demand for a product, service, or other offerings.
- Advertising, personal selling, direct marketing, and publicity/public relations make up the bulk of the promotional mix.
- Types of Sales Promotion - 4 Important Types: Consumer Sales Promotion, Dealer Promotion, Business Promotion, and Public Relations
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A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.
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