Question

Della, the new CEO of Sky Advertising, has been with the firm for over 25 years. She was picked by the board to turn the 85-year-old agency around, because it had lost its edge in the Internet age. To infuse new life and energy into the agency, Della wants to bring back some old ideas that previously worked at Sky. She plans on having managers and veteran employees instruct each other about the organization's values, beliefs, and expectations; telling stories about some of the company legendary ad campaigns; coming up with a slogan that summarizes Sky's abilities in a simple and memorable phrase; and having quarterly ceremonies where creativity and innovation are rewarded. The things that Della wants to do are all examples of ____________.
1. a value stabilizing plan2. decentralizing authority3. embedding culture4. MBO.5. TQM.

Answer 1

Answer:

3. embedding culture

Explanation:

Based on the scenario being described within the question it can be said that the things that Della wants to do are all examples of embedding culture. This refers to implementing different aspects into an organizations existing culture with the hopes of improving the organization. Such as new values, beliefs and expectations that may help the organization perform better in modern times.

Answer 2

Answer:

3) embedding culture

Explanation:

Embedding organizational culture means to fix the organization's culture into the habits, the performance, and the personalities of its employees. The organization's culture is to the organization, what personality is to a human. It's the sum of all the habits and traits that the organization's employees have.

Della is trying to change her employees' habits and performance. She will try to do this by forming a strong organizational culture based on the organization's heroes from the past. She wants his employees to feel good and proud about working there, and motivated to recapture Sky's old glory.