Sherif's study type of comformity is likely the result of private conformity, while the one in Asch's study was public conformity. Private conformity is defined mind alteration or change that happens when a person take accepts the position taken by others privately or in seclusion. Public conformity is a superficial in nature, it is a change in the character or behavior under due observation. it has no corresponding change of opinion and occurs as a result of real/imagined group pressure. The situation in sherif's study is very ambiguous while Asch's study is not ambiguous
