A researcher wants to gather information on citizens' reactions to the building of a new airport in their neighborhood. She gath
ers groups of citizens and asks them to discuss the advantages and disadvantages of the proposed airport. This type of data gathering can be referred to as a(n) ______ approach.
<em>The qualitative approach </em><em>or qualitative research approach is described as one of the 'market research method' that is generally focused on obtaining or gathering various data via conversational and open-ended communication. The qualitative research approach not only focuses what people actually think off but also why they think the way they do.</em>
<em>There are five different categories </em><em>involved in the qualitative approach i.e, case study, grounded theory, ethnography, phenomenological, & narrative and it was given by </em><em>John Creswell.</em>
<em>The given type of data gathering can be referred to as a qualitative approach.</em>
