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Kitty [74]
4 years ago
12

Which of the following choices is NOT one of the reasons cost-plus pricing is so popular? a) It captures the full price that cus

tomers might be willing to pay for a product. b) It is easy to justify to various stakeholders. c) It simplifies an otherwise complex pricing process. d) It is easy to measure or estimate.
Business
1 answer:
mylen [45]4 years ago
6 0

Answer: a) It captures the full price that customers might be willing to pay for a product.

Explanation:

The cost-plus pricing method involves using the total cost to come up with a selling price by simply adding a markup that the company would like as profit to the total cost of the product per unit and then selling it at that price.

It is easy to justify to stakeholders, simplifies pricing processes and is quite easy to measure or estimate.

It however does not capture how much a customer may be willing to pay for for a good as it is based on the company's expenses and preferred profit.

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