Difference between accounts payable and accounts receivable

What is the “ fundamental shift of power” as described by Lon Safko

Bas_tet [7]

With the boom of social media, the customer’s path to purchase has significantly changed. Traditional, “above-the-line” advertising, specifically done on TV, print or radio is not as effective as it was before when it comes to convincing consumers to purchase products. More and more people would resort to seeking advise and referrals from friends in their respective social networks. Consumers are wiser now given that they know they have the power to get real-time information and data simply by the act of crowdsourcing. Engaging with friends from social media networks would give them access to more genuine feedback or POV on certain products and services. What traditional advertising lacks is a venue for consumers to get immediate answers to possible questions they have on products being advertised. Consumers don’t appreciate information shoved down their throats as they know that marketers have full control of the messages being communicated in their ads. It’s too one-sided. There should be a platform for dialogue which is provided by social media. This is where the fundamental shift of power takes place as described by Mr. Safco. It’s all about engagement and two-way communication as he puts it.

6 0

3 years ago

Maplewood Company incurred the following costs for 70,000 units: Variable costs $420,000 Fixed costs 392,000 Maplewood has recei

Anika [276]

Answer:

$8.1

Explanation:

Variable cost to be incurred for the offer = ($420,000/70,000) * 3,000

Variable cost to be incurred for the offer = $6 * 3,000

Variable cost to be incurred for the offer = $18,000

Additional Fixed cost = $6,300

Total Cost incurred for the offer = Variable cost to be incurred for the offer + Additional Fixed cost

Total Cost incurred for the offer = $18,000 + $6,300

Total Cost incurred for the offer = $24,300

Unit Sales Price (Break even) = Total Cost incurred for the offer / 3,000 units

Unit Sales Price (Break even) = $24,300 / 3,000 units

Unit Sales Price (Break even) = $8.1

8 0

3 years ago

What service organizations, private or public, would you like to see become more customer oriented? How could this case be used

prohojiy [21]

Answer:

Explanation:

My School;

This case shows that the entire organization must be committed to the customer-oriented team approach for it to be effective.

Such an approach would be difficult in a public organization such as the Post Office, USPS etc.

The potential for creating a customer-oriented school should be interesting to pursue.

7 0

3 years ago

Read 2 more answers

Brick and Carmen are in an auto accident. Brick offers Carmen $2,000 if she promises not to pursue her potential legal claim aga

prisoha [69]

Answer: The correct answer is "a. a release.".

Explanation: If Brick and Carmen have an accident in a car, and Brick offers Carmen $ 2000 to not initiate legal action and she accepts but then realizes that it will cost $ 1500 to repair her car and $ 4000 medical expenses The agreement between Brick and Carmen is a release.

3 0

3 years ago

The advantages of using an acquisition strategy to pursue opportunities in foreign markets include:

Savatey [412]

Answer:

The correct answer is letter "A": having a high level of control and speed as an entry strategy to overcome trade barriers.

Explanation:

An acquisition is, in general terms, the purchase of a corporation or a division of a firm. Some acquisitions are paid out in cash, while others are paid out with a combination of cash and company shares. Some are even financed by debt, which is called a leveraged buyout.

Acquisitions are often carried out by another company in a similar line of business, which uses the acquired business to improve its own operations, have complete control in the business operations, tear down entry barriers if the target company is aborad, and fasten operational processes.

7 0

3 years ago