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Blizzard [7]
3 years ago
14

During which phase of the strategic marketing planning process are managers evaluated on their actions from a conscious marketin

g perspective? Multiple Choice Control Implementation Planning Evaluation Monitoring
Business
1 answer:
svp [43]3 years ago
4 0

Answer:

A. Control

Explanation:

Strategic marketing planning process is the process of creating, developing and implementing methods with the aim of achieving competitive edge in the market. In the control phase, managers are expected to evaluate their actions, ensure results are in line with planned goals, check for any deviation in plans and quickly adjust negative deviations and so on.

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Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to be inward looking, focusing on selling what the firm makes.

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(8 points) The following information relates to the Windsor Company.DateEnding Inventory(End-of-Year Prices)PriceIndexDecember 3
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Answer:

Windsor Company

   year             Inventory               Indexes       Inventory        Change from prior y

                    at year prices                          at base year price

2013              $63,500               100                   63,500                    -  

2014               105,434               119                      88,600                25,100

2015               113,446                131                     86,600               (2000)

2016                128,792              136                    94,700                8,100

2017                118,158                141                      83,800               (10,900)  

Dollar Value Inventory

Dec 31 , 2013     $63,500 at 1.00                   <u>$63,500</u>

Dec 31, 2014        $63,500  at 1.00               $63,500

                             25,100 * 1.19                       <u> 29,869</u>

                                                                          <u>93,369</u>

Dec 31 2015            $63,500*1.00                  63,500

                                 23,100*1.19                     <u>27,489</u>

                                                                       <u>  90,989</u>

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                                  23,100*1.19                       27,489

                                    8,100*1.36                    <u>    11,016</u>

                                                                          <u> 102,005</u>

Dec 31 , 2017              $63,500*1.00                 63,500

                                    20,300*1.19                   <u> 24,157</u>

                                                                           <u> 87,657     </u>  

 

Explanation:

7 0
3 years ago
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