Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the pur

Question

3 years ago

13

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the pur

chase intention and the purchase decision. Which of the following is one of these factors?
a. new product adoptionb. cognitive dissonancec. attitude of othersd. postpurchase behaviore. alternative evaluation

Business

1 answer:

GarryVolchara [31] · Answer 1 · 2022-03-01T01:26:09+03:00

Answer:

The answer is: C) Attitude of others

Explanation:

The attitude of others refers to how much can another person´s attitude reduce what someone else prefers to buy. The extent of how much can a third party influence our purchasing decisions is based on:

How intense is the third party´s negative attitude toward buying that specific product.
How motivated we are to comply with the other person´s attitude.

​Generally, the​ consumer's purchase decision will be to buy the most preferred​ brand, but two factors can come between the pur

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the pur