Answer:
American Marketing Association
Explanation:
American Marketing Association -
It refers to the association of many marketing professionals all together , is referred to as the American Marketing Association .
In the year 2012 , there were 30,000 members , present in the United states .
Which consists of 250 collegiate chapters and 76 professional chapters .
Hence from the given scenario of the question ,
The correct option is American Marketing Association .
Answer:
<em>Focus Strategy</em>
Explanation:
Focus Strategy <em>is a marketing strategy in which a business focuses its resources on entering or expanding into a narrow segment of the market or industry.</em>
Usually a focus strategy is used where the company knows its section and has products to meet its needs competitively.
Focus strategy is one of three strategies for generic marketing.
Answer:
5.38 %
Explanation:
WACC = Cost of Equity x Weight of Equity + Cost of Debt x Weight of Debt
where,
Cost of Equity = 9.00 % (given)
After tax Cost of Debt = 6% x (1 - 0.21) = 4.74 %
Market Value of Equity = 1/5 x $13 million = $2.6 million
Weight of Equity = $2.6 million / $11.6 million = 0.22
Weight of Debt = $9 million / $11.6 million = 0.76
therefore,
WACC = 9.00 % x 0.22 + 4.74 % x 0.76
= 5.38 %
thus
the company’s WACC is 5.38 %
Professional organizations and producer groups have the incentive to restrict advertising in order to reduce competition on the basis of price.
Advertising has the power to influence the tastes of the consumers of a product. Effective restrictions on advertising also helps to raise the profit that a business makes.
It does this by the reduction of price sensitivity and also leading to a fall in the number of competitive firms.
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Answer:
C. maintain position and after the market growth slows use the business to provide cash flow
Explanation:
Stars in the BCG Growth Share Matrix refer to the goods that have a big market share and bring more revenue to the company but they also require to invest a lot of money. Because of that, companies try to keep their place as long as possible but when the market slows down, they take the cash flow from the product to increase their profits. According to that, the answer is that in the BCG Growth Share Matrix, the suggested strategy for Stars is to maintain position and after the market growth slows use the business to provide cash flow.
The other options are not right because milk them to finance other businesses and not invest in them and to shift cash flow to other businesses is not a suggested strategy for starts because they can provide a lot of money. Also, invest large sums to gain a good market share is not right as stars are not always able to generate a positive cash flow and you can end up losing a big amount of money.
