Honey Bees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat, it is an important c
oncern. Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in 2 days. This example illustrates the positive consequences of:
Social Responsibility can be defined as an ethical responsibility of an individual or a group of people or an organization that recognizes his/her responsibility for the cause of society on a larger scale. A person who is socially responsible holds himself/herself obligated to work for the betterment in the society.
<u>In the given case, Haagen-Dazs is an example of </u><u>social responsibility</u><u>, as it is working for the betterment of the society on a larger scale. They considered the problem of disappearing of honey bees as a social threat that will hamper in the pollination of food and came forward to work on the cause by launching a microsite to create awareness in the society for the same. And also, by launching a campaign on twitter</u>.
