When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting media and evaluation.
A media planner determines the schedule of advertisements, including specific times and durations of advertisements.
Advertising program has its three main goals: to inform, to persuade, and to remember. Informative advertising increases awareness of brands, products, services, and ideas. You can announce new products and programs and educate people about the features and benefits of new and established products.
Advertising strategy consists of two key components for her: creating an advertising message and content and choosing an advertising medium.
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Answer:
a. .4223
Explanation:
Kim's Bridal shoppe has common stock, bonds and preferred stock in its capital. To identify capital structure weight of common stock we calculate value of each capital.
Common Stock : 10200 shares * $36 = $367,200
Preferred Stock : 215 shares * $87 = $18,705
Bonds Outstanding : 520 Bonds * $1,000 * 93% of par = $483,600
Total capital : $367,200 + $18,705 + $483600 = 869,505
Common stock share : $367,200 / $869,505 = 0.4223
Using formula: Marginal Utility=Change in Total Utility/Change in Quantity
<span>So, the marginal utility of each good will be 30/$2, or 15/$1.
Multiply this marginal utility by the price of each good/service to obtain the marginal utility per unit of good.</span>
<span>Since marginal utility of good A is given then by using this formula
the the marginal utility of good B is 60 , MU of good C is 45 and MU of good D is 15</span>
