Answer:
THE CAMPAIGN PLAN
The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan
serves as a roadmap to achieve the goal of winning an election. It allows the campaign to maximize
scarce resources to meet specific campaign goals.
The plan identifies what you need to win – it clarifies the campaign goals, challenges and
opportunities
It is realistic and establishes campaign and candidate credibility.
It keeps the campaign on target and on message and helps create consensus and coherence among
campaign organizers, supporters, leadership and the candidate.
It provides focus and direction to the campaign – especially in crisis – and allocates scarce resources
(time, people and money) most effectively.
- Quoted by Microsoft Word
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