Answer:
A. Generating, refining, and evaluating potential marketing actions.
Explanation:
Marketing research are the processes that are used to connect consumers and manufacturers to marketers. Infornation is used to generate, refine, and evaluate potential marketing actions. It is used to evaluate marketing mix and how changes affects the consumer's behaviour.
General Mills used marketing research to identify ways to grow the brand, promote it, and evaluated plans to market it. Due to increased demand for organic and natural foods.
This is use of generating, refining, and evaluating potential marketing actions.
We need the book to see what's happening
Answer:
True
Explanation:
The Bass New forecasting model is a forecasting model that is commonly used to estimate the sales of a product at a certain in future and it is used for highly durable goods.
The bass new forecasting model wad developed by Frank Bass and it has a formula
<u> f ( t ) </u> = p + qF ( t )
1 - f ( t )
where:
f ( t ) is the change of the installed base fraction
F(t) is the installed base fraction
p is the coefficient of innovation
q is the coefficient of imitation
Cheers.
Answer:
C. A cash card is not tied to a bank account.
Explanation: