Answer:
The correct answer is letter "A": Brand equity is strategically important and correlates directly to Under Armour's profitability.
Explanation:
Brand equity refers to the perception consumers have about a firm that affects its value. Brand equity could be positive or negative. It is an important element for companies aiming to settle in the market through marketing strategies that generate more profits by attracting more customers. Brand equity can be measured by <em>price, customer satisfaction, popularity, brand awareness </em>or <em>market share.</em>
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<em>Thus, the marketing team of Under Armour could state that conducting a brand equity measurement is crucial because it is related to the firm's ability to generate profit.</em>
Answer:D
Explanation:
Inviting customers to write product review and recommendations
Answer:
Positioning
Explanation:
This has to do with arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the mind of target consumers.
<span>The correct answer is B - a 10% increase in cigarette prices has been found to result in a 4% decrease in smokers. This is just the figure for the overall nation though, for young people the figure is higher, and for children higher still.</span>