The first thing Karen and Anika should do is to understand the position of competitors by using the positioning process.
<h3>What is positioning?</h3>
The process of positioning refers to the establishment of a business and its products in the market by creating awareness about it. This product positioning helps to create an image of the products among customers.
This product positioning helps the consumers to compare the product with competitors and identify the product with brand value. It also helps to recognize our products with similar products available in the market.
Therefore, Karen and Anika need to understand the position of their competitors if they wanted to provide their services in a market that has already startups and firms.
This helps them to settle the unique value of their products among customers after recognizing the value of competitors' products.
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Answer:
Direct marketing
Explanation:
In simple words, Direct marketing relates to the means of selling an deal, where companies specifically interact with a pre-selected client and provide a mechanism for veiled reference. It has also been recognized as direct reaction marketing amongst practitioners.
The least likely to be successful is indeed a direct marketing message that is sent to the largest possible public. After all, while simply irritating several other beneficiaries, the business can gain few more consumers.
Answer:
c. $45,000 liability
Explanation:
Fair Value of Plan Asset = Return on asset + employer contribution - Benefit paid
= $22,000 + $40,000 - $0
= $62,000
Projected Benefits Obligation = Service cost + interest cost
= $17,000 + $40,000
= $57,000
Pension asset / (liability) = Opening pension asset/ Liability + Plan asset - Projected Benefit Obligation - Amortization
= $2,000 + $62,000 - $57,000 - $52,000
= -$45,000
= $45000 Pension Liability
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Answer:
$20 million
Explanation:
The net of accumulated depreciation is the cost of the road minus accumulated depreciation till date.
Accumulated depreciation=yearly depreciation* 20 years
yearly depreciation=cost/useful life
cost is $30 million
useful life is 60 years
yearly depreciation=$30 million/60 years=$500,000 per yer
accumulated depreciation=$500,000*20=$10 millon
net of accumulated depreciation=$30 million-$10 million
net of accumulated depreciation=$20 million
As a result,option A is the correct answer