Dividends that were paid last year = $200
Retained earnings = $522
Net Income = Retained earnings + Dividends paid = 200+522 =722
Tax rate was 38%.
Earnings before tax (EBT) = Net income/ (1-tax rate) =722/(1-0.38) = 1,164.52
Interest expense= 624
Earnings before interest and tax (EBIT) = EBT + interest expense = 1,164.52 + 624 = 1,788.52
Earnings before interest and tax (EBIT) = 1,788.52
Answer:
Advertising campaign that will be best suited is by inviting kids to the restaurant and arranging free of cost activities like drawing competition or similar and give free KidZa meals to the winners. This is where children will give attention to the newly launched meal and doll shaped chef will appeal them to buy the meal. There can be advertisements on television which will seek attention of the kids at home. There can be stalls placed at various schools to familiarize kids with restaurant and give free discount vouchers which will force them to pay a visit at the restaurant.
Explanation:
Marketing strategies for the kids is very different than the adults. The adults usually analyze cost benefit whereas kids just choose a product if it looks good and colorful. The kids decide to buy a product when it appeals them. The doll as a gift is a great feature that will appeal kids to buy the meal.
Answer:
Optimal package size = 4 units
Optimal package price = $20
Explanation:
P = 8 - 1.5Q and C(Q) = 2.0Q, MC = 2
To obtain optimal package size, we put
Price is equal to the marginal cost, P = MC
8 - 1.5Q = 2
1.5Q = 6
Q = 6 ÷ 1.5
= 4
Therefore,
Optimal package size = 4 units
Hence,
Optimal package price:
= 0.5[8 - 2] × 4 + 2 × 4
= 12 + 8
= $20
