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Ganezh [65]
3 years ago
6

What are the two most common constraints in marketing problem solving?

Business
1 answer:
Sliva [168]3 years ago
3 0

Answer: The two most common constraints in marketing problem solving are  "d) limitations on the time and money available".

Explanation: The constraints: are restrictions that are imposed when it comes to seeing the potential solutions of a problem.

The most common limitations in solving marketing problems are the limitations of time and money.

Different solutions to a marketing problem require different amounts of time and money, therefore they represent a limitation.

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We can calculate certainty equivalent NPV by just a simple formula

Certainly equivalent NPV = Certain cashflow/(1+r)^n

Certain cashflows =Net cashflows x Certainty equivalent factor

r = risk free rate

At first, we need to find certain cash flows

Certain cash flow

Year1: $15,000,000  x 0.90  = $13,500,000

Year2: $13,000,000  x 0.80 = $10,400,000

Year 3: $11,000,000 x  0.60  = $6,600,000

Year 4: $9,000,000 x 0.35  =$3,150,000.

Certainly Equivalent NPV = [$13,500,000 / (1+0.06)^1] + [$10,400,000 / (1+0.06)^2] + [$6,600,000 / (1+0.06)^3] + [$3,150,000 / (1+0.06)^4]

Certainly Equivalent NPV = $12,735,849.06 + $9,255,962.98 + $5,541,487.27 + $2,495,095.04 = $30,028,394.34

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