Persuasive techniques are often used to convince people to accept or approve our ideas, arguments and values, and even make them change their way of thinking by ours. There are many ways to persuade a specific audience, such as the ones detailed below.
Glittering generalities: In this technique, the persuader uses virtue or positive words such as democracy, patriotism, health, beauty, love, civilization and others in such a way people focus on them without questioning the whole statement. The main goal is the acceptance and approvement of the argument without looking for a deep meaning in what it is said.
Simple solution: The persuader often states a complex issue with a simple solution, ignoring most of the background, and making people accept their argument easily due to the simplicity and emotional relief implied in their discourse. It is used by politicians when talking about policy changes, for example, and even in advertisements that claim happiness and a better life by buying specific products or services.
Positive association: this one tries to link ideas, products or objects with desirable, likable concepts for the target audience, such as pleasure, fun, happiness, love, success, wealth and others. It does not make any explicit message about getting all of these things in the future, because the association is subtle and implied. It is a powerful technique and it is in almost everything, mostly media and advertisements. It can even produce a strong emotional response with a product, e.g. victory = Nike, family = Coke
Name-calling: this is just the association of an idea, person, name or character to a negative symbol (liar, thief, gossip, kill, etc.). Persuaders uses this to make people reject said idea or character instead of looking for evidence or real facts about them.
In the poster above, a simple, short message is displayed with strong visuals showing an issue presented at that time, stating a single problem with an easy way of solving it. This is why the correct answer is simple solution.
It is important to look for unknown terms and their meaning before answering this kind of questions to find the correct answer.
She was shouting about a fire even though there was not one. She was hallucinating after the mental pressure put on her when she was separated by her family.
<span>More than 7,000 people watched the night Frankie Nelson set her 18-hour record in Minneapolis, and a good number of those in the stands were female. I would say this sentence develops the central idea best as it points out the excitement of the women's bike racing and how it had become popular enough for a good portion of 7000 people in the audience were women.</span>
