brian is the proper noun because it doesn't say he put a name
Lights Camera Action is not a rhetorical strategy.
Incident in a factory that employs illegal Mexican immigrants. When the border police arrive the factory boss tells the workers to run. Soto's workers are forced to run for their lives, so his use of the word jogging is meant tongue-in-cheek.
I would say that it means that people were fearful from something behind them, and some people were lost, it was cruel and scary but at the same it was beautiful that would make you lose all faith then get it all back again.
