Question

True Tomato Inc. makes organic ketchup. To promote its products, this firm decided to make bottlesin the shape of tomatoes. To accomplish this, True Tomato worked with its bottle manufacture tocreate a set of unique molds for its bottles. Which of the following specialized assets does this example demonstrate?
1. site specificity
2. research specificity
3. physical-asset specificity
4. human-asset specificity

Answer 1

Answer:

3) physical-asset specificity

Explanation:

In a business to business relationship, physical asset specificity refers to an asset, or product or service designed to fit a particular or specialized customer's need.

In this case, True Tomato needs a very specific type of bottle that probably no other ketchup manufacturer may use or want to use. So their bottle supplier specifically manufactures the tomato shaped bottle to meet True Tomato's specific requirements.