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sergey [27]
3 years ago
6

Refer to Scenario 9.1. On the website, Sampson encourages users to ask questions and provide their input. He also provides conta

ct information for his firm if users would like it to represent them. Sampson actively monitors the site so he can immediately answer questions or comments that Internet users pose. He wants users to feel comfortable expressing their needs directly. This involves which characteristic of digital marketing?
a. addressability
b. interactivity
c. accessibility
d. control
e. connectivity
Business
1 answer:
Alex17521 [72]3 years ago
3 0

Answer:

B. Interactivity

Explanation:

Interactive marketing is a one to one form of marketing that focuses on individual customers and prospects actions. With digital marketing, customers interacting or communications with companies about their product is made easier. The companies get feedbacks from the customers or users on what they feel about the product. In this scenario, Sampson is able to interact with the customers to enable to customers feel comfortable and assured about their product use. With communication ease like this, companies are able to best understand their customer needs and are able to tailor such needs on their products for general improvements of customer satisfaction.

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If any, which of the following statements is FALSE?A. NPV measures the value created by taking on an investmentB. NPV indicates
dedylja [7]

Answer:

C. NPV is the discounted present value of a project's expected future accounting net income at the required return, subtracting the initial investment.

Explanation:

NPV means Net Present Value, this is calculated by computing the present value of cash returns and not the accounting income, as accounting income takes in account non cash items also, although while computing returns the non cash transactions are not considered.

Therefore the chosen statement which states about accounting income less initial investment is false as even in case the project requires additional mid term investment then that is also considered.

Thus, false statement is

Statement C

3 0
3 years ago
If both an asset group and goodwill in one of a company's reporting units have to be tested for impairment, which of the followi
irga5000 [103]

Answer: A. The other asset group should be tested for an impairment loss before goodwill is tested.

Explanation:

According to the IFRS standards, it is important and necessary to revalue your assets according to their net realizable value, i.e, assets should be reported after deducting accumulated depreciation or amortization in the case of goodwill. In the case of inventory, NRV should be calculated by estimating impairments.

The other asset groups are tested to check for impairment loss and later the goodwill is tested.  

3 0
3 years ago
At December 31, 2021, Moonlight Bay Resorts had the following deferred income tax items: Deferred tax asset of $102 million rela
masha68 [24]

Answer:

Moonligh Bay Resorts will report a Non-current liability of $126 million

Explanation:

The question is to determine whether Moonlight Bay Resorts is to report an asset (current or non-current) or a liability (current or non-current) in its December 31st 2021 Balance Sheet

The step is to determine the classification of the items in the balance sheet

This is done as follows

Description                                                                           Amount ($)

Total Deferred Tax liability (168 million + 120 million)        288 million

(Deferred tax liabilities related to

both current and non-current assets)

Total Deferred tax asset (102 million + 60 million)              (162 million)

The net deferred tax liability                                               126 million

Since, under the International Financial Reporting Standards Deferred Tax Liability is a Non-current liability, it means <u>Moonligh Bay Resorts will report a Non-current liability of $126 million</u>

7 0
3 years ago
Sophie made pies and sold them from her food trailer at businesses. This is an example of a(n)A. direct marketing channel.B. dis
BigorU [14]

Answer:

Letter A is correct.<u> Direct marketing channel.</u>

Explanation:

A distribution channel is the most effective way a company decides to get its products to the end consumer at the right place at the right time. Intermediaries or business chains can be used to get the good to the customer. Some examples of distribution channels are: manufacturer, internet, retailers and shipping centers. Distribution channels can be direct or indirect.

In the case of the above question, Sophie's sales occurred through a direct distribution marketing channel, because this is configured as the one where the consumer can purchase the product or service direct from the manufacturer, there are no intermediaries for the product to reach the final customer. And proper transportation or logistics teams are also used to effectively deliver directly.

6 0
3 years ago
By the way do you know how to change your name on here, because my name is Bucky?
Ray Of Light [21]

Answer:

You cant change your name unless you message the mods and say it has personal information or give them a reason y you want to change it. Same i wish I changed mine. lol

Explanation:

3 0
3 years ago
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