Question

A study was designed to compare two energy drink commercials. each participant was shown the commercials in random order and asked to select the better one. commercial a was selected by 54 out of 115 women and 83 out of 145 men. give an estimate of the difference in gender proportions that favored commercial
a.

Answer 1

54/115 would give you the percentage of women that chose the commercial, which is roughly 46.96%. Likewise, 83/145 gives you the percentage of men that chose the commercial, which is around 57.24%. We can divide the percentage of men by women to get 1.22, which means that a man is 1.22 times more likely to choose commercial A than a woman