Answer:
Concentrated Targeting Strategy
Explanation:
Concentrated Targeting Strategy refers to a situation in which an organization focus its marketing efforts on only a specific segment of the market. That is, only one marketing mix is developed.
Concentrated Targeting Strategy allows the producer focus on the needs and wants of a particular segment of the consumers/ population. The producer directs all it's efforts to the satisfaction of a segment of the consumers.
Concentrated Targeting Strategy could be disadvantageous if the demand of the focused segment of consumers is low. Low demand will affect the financial position of an organization.
That would be a "media plan"
Although upselling and cross-selling are effective with existing customers, cross-selling is more likely than upselling to<u> A. improve </u><u>customer retention rate</u>.
<h3>What is customer retention?</h3>
Customer retention refers to the ability of an organization or marketer to achieve customer loyalty over time.
When a customer is retained, there is always increased revenue from repeat purchases.
Customer retention increases brand loyalty.
Question Completion with Answer Options:
A. improve customer retention rate.
B. satisfy customer needs
C. provide the information necessary to diagnose reasons for customer defection.
D. increase customer profitability.
Thus, although upselling and cross-selling are effective with existing customers, cross-selling is more likely than upselling to<u> A. improve </u><u>customer retention rate</u>.
Learn more about customer retention at brainly.com/question/11621168
#SPJ12
