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Alex
3 years ago
12

Because there are a significant number of "green-conscious" consumers, it is a legitimate market segment for many companies that

have heretofore relied on more traditional segmentation such as demographics or psychographics.
a. True
b. False
Business
1 answer:
Vsevolod [243]3 years ago
3 0

Answer:

True

Explanation:

Market segments are <u>customer groups, based on common characteristics people within each group share</u>, such as; age, sex, geographic location, race, religion.

The significant increase in the number of green (or environment) conscious consumers make it a legitimate market segment that can be targeted by companies.

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Businesses face a multitude of problems in their efforts to develop successful marketing programs. The varying legal systems of
uysha [10]

Answer: How Business fail to develop successful Marketing programs

Explanation: A marketing program is a coordinated, thoughtfully designed set of activities that help you achieve your marketing objectives. Your marketing objectives are strategic sales goals that fit your strengths and are a good way to stretch your business in its current situation.

5 0
4 years ago
A low-cost leader can translate its low-cost advantage over its rivals into superior profit performance by
sashaice [31]

Answer:

either using its low-cost edge to underprice competitors and attract price sensitive buyers in large enough numbers to increase total profits or refraining from price-cutting and using the low-cost advantage to earn a bigger profit margin on each unit sold.

Explanation:

Competitive advantage is the edge that a firm has over others in the same industry that results in higher profit margins for them.

One of the importance competitive advantages is price advantage.

This results from the firm being a low cost leader. Their cost of production is low enough for them to attract customers that are price sensitive leading to increased profits.

Also they can underprice their competitors or earn profit margins on the reduced cost of production per unit

5 0
3 years ago
Read 2 more answers
Kenzi Kayaking, a manufacturer of kayaks, began operations this year. During this first year, the company produced 1,075 kayaks
Colt1911 [192]

Answer:

Net income under absorption costing is $240,000

Explanation:

Sales   (825*$1075)                            $886,875

less variable costs

Variable production cost($375*825)  (309,375)

selling and admin. expense                ($95,000)

Contribution margin                             $482,500

less fixed costs:

fixed production cost                          ($107,500)

selling and admin. expense                ($135,000)

Net income                                           $240,000  

Net income under absorption was $25,000 more than the net income under the absorption costing, the difference is analyzed below:

Fixed product costs (1075-825)*$100=$25,000

That is the fixed production costs added to closing inventory under absorption method which was expensed under variable costing method

     

4 0
3 years ago
_______________________ managers subscribe to the traditional view of direction and control of subordinates, who they see as ind
Nadya [2.5K]

Answer:

<u>THEORY X</u> managers subscribe to the traditional view of direction and control of subordinates, who they see as indolent and lazy, whereas <u>THEORY Y</u> managers naturally take the opposite view of workers, seeing them as willing and eager to be productive.

Explanation:

Douglas McGregor developed the theory X and Y management models in the late 1950s.

Theory X managers have a fairly negative view of their employees (and probably humanity as a whole), and they consider them lazy, with very little personal ambition and motivation, and that they work only for their paycheck. They believe that strict supervision and a system of rewards and payments is the best management model.

On the other hand, theory Y managers have a much more positive view of their employees (and humanity as a whole), they consider them responsible, capable of making good decisions, are internally motivated to work better, and not just because they want to earn a paycheck. They emphasis on job satisfaction and less supervision.

3 0
3 years ago
Sharon Tate has a mutual fund and she has all dividend income and capital gains income used to purchase additional shares in her
Leno4ka [110]
B. A Reinvestment Plan.

Hope this help! :)
5 0
3 years ago
Read 2 more answers
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