Question

Leupold & Stevens, Inc., makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous at a price much lower than it has ever sold a rifle scope before. The new scope offers several different magnifications and is the only scope in the $200 range that is made in the United States. (All similar scopes are priced much higher.) Which pricing strategy is Leupold & Stevens using to appeal to a larger market?a.price skimmingb.status quo pricingc.penetration pricingd.unbundlinge.cost sharing

Answer 1

Answer:

Penetration pricing

Explanation:

Is a marketing strategy used by businesses to attract customers to a new service or product.  By offering lower price during its initial offering, thats the way they do.   The lower price, helps a new producto or service penetrate the market and attract customers .