I believe the answer is: <span>service mark
Service mark refers to a legalized brand or name that is used by company to distinguish its product with the competitors.
Having service mark would improve brand recognition in the market that would often lead to more sales due to customers' repetitive use.</span>
Answer: inattentional blindness
Explanation:
This refers to how we tend to zoom out of everything around us and zoom in to what seems important to us at that particular moment trusting that our schemas will assist us with other things.
Since our cognitive and processing ability is limited it gives us sufficient time to focus our utmost attention to what matters more at that time.
Sometimes this happen because we don't expect certain things to happen in certain situation like standing in a checkout you are not really expecting that someone may be robbing a person just in day light.
I believe what you're looking for is economics, but I could be wrong.