Question

Byron is interested in buying an antique vase for his grandmother's birthday. He visits an antique store and buys the first vase he sees because it is something he thinks his grandmother would like. Byron does not visit another store and compare other vases. For Byron, this purchase is most likely considered a(an) _____ good.

Answer 1

Answer:

specialty

Explanation:

Specialty goods are goods with unique characteristics and brand identifications that will motivate a buyer to go to great length or special effort to acquire such a  good. Specialty goods require high involvement as the buyer can show high level of brand loyalty to a product and pay a premium just to acquire the brand.

Byron does not visit another store to compare other vases because he already knows the unique characteristics he is looking for which he found in the first vase that he saw and bought. So he purchased a specialty good.