Question

TuckIn, a restaurant chain, has hired a market research company to help it better understand its customers and their preferences. The restaurant chain has several competitors and has experienced a decline in sales in the past few years. The survey researchers pretended to be customers and observed the interactions of the customers with each other and with the employees of the restaurant. The researchers noted that several customers returned orders because they did not like the food. In this scenario, which of the following is most likely to be true of the research company's approach to consumer research?
A. The research does not provide useful information to the restaurant.
B. The results are objective.
C. The results are researcher dependent.
D. It is not an acceptable approach for understanding consumer behavior.

Answer 1

Answer:

B. The results are objective.

Explanation:

Thei return with the information that customer demand for quality in their dinner weren't met.

When the customer order something it is a plate it likes therefore, it should not return the order. If it does then, the restaurant is not doing a good job in the quality department.

It should check now for either decrease in their quality or adapt into the customers preference change

Answer 2

Answer:

Option C is correct. The results are researcher dependent.

Explanation:

The results of the research is researcher dependent, who is a professional. The market research company is paid for making research about the reasons why we have lost the track in the past few years. The market research company will provide useful information because for that the company is paid. The research is subjective and an acceptable approach is adapted in understanding the consumer behavior because the market research includes the interaction with the consumers which is subjective in nature.

Furthermore, the research more inclined towards the remarks of the researcher so the option C is correct.