Answer:
Contribution per unit
= Selling price - Variable cost per unit
= $27 -$13
= $14
Contribution margin ratio
= Contribution per unit
selling price
= $14
$27
= 0.518518518
Break-even point in dollars
= $1,400
0.518518518
= $2,700
Explanation:
Break-even point in dollars equals fixed cost divided by contribution margin ratio. Contribution margin ratio is equal to contribution per unit divided by selling price. Contribution per unit is selling price minus variable cost per unit.
Answer:
The answer is option B) Points-of-difference
Explanation:
The attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand is Points of Difference.
As opposed to other options, points of difference emphasizes the Unique selling point (USP) of a product and service which sets them apart to be able to compete favorably in the market. Products with clear points of difference usually cost higher but sell even better than others in the same category.
For example, an iPhone with better memory, faster processing speed, good camera quality that is higher than others in the same category would be preferred by consumers and compete better in the market regardless of the cost.
Answer:
Explanation:
The main reason for this is to try and position their brand or product in the best way possible within the market. Perceptual maps allow marketers to see how individuals are perceiving the competitive brands as well as their own brands, the markets use this information to determine which position will best benefit their brand in the market and hopefully beat the competition.
Answer:
$3,676,100
Explanation:
in base year dollars, the building costed $2,340,000 / 1.923 = $1,216,849
if today's cost index is 3.021, then it should cost $1,216,849 x 3.021 = $3,676,100 to build the same building.
The cost index is used to adjust inflation, since costs tend to increase a little every year, you need some type of index to compare costs over different periods of time.
Answer:
The answer is the other person’s nonverbal communication.
Explanation:
The concept mentioned in the question comes from Albert Mehrabian’s misquoted research results, which stated that in communication, 55% of our perception about the conversation comes from non-verbal communication, 38% from the tone of the speech, and 7% from the actual content of the conversation. However, this quote was wrongly cited, and Mehrabian himself has refuted this, since it is only selectively citing a research experiment that he conducted, which following research replicating the conditions have consistently debunked.
