Question

Starbucks expanded into the European market where their fans packed stores in Germany and the United Kingdom, but sales and profits in its French stores were disappointing. Some of the reasons for this were a sluggish economy, high rent, and high abor costs in France. Which of the following was a reason for Starbucks's inability to thrive in France? Furthermore, instead of grabbing a coffee to go, the French prefer to linger over a coffee with friends. a. Starbucks did not have a strong supply chain that is essential for the delivery of its goods. b. Starbucks did not factor in the international dimension of the external environ c. Starbucks did not look at the technological dimension that would affect French society d. Starbucks did not consider its competitors when opening stores throughout France.

Answer 1

Answer:

b. Starbucks did not factor in the international dimension of the external environment

Explanation:

Starbucks was guilty of ethnocentrism because they were negligent in not evaluating or performed inadequate evaluation of the culture of French people and may have assumed erroneously due to preconceptions originating in the standards and customs, that the whole of Europe had the same culture.

Whereas the English and German people could grab a coffee on the go, the French prefer to sit and chat over coffee, and this fact was obviously ignored at the product launch stage.