Remote Company has developed a new universal remote that works with all cable, over the air and streaming channels. While the de

Question

4 years ago

9

Remote Company has developed a new universal remote that works with all cable, over the air and streaming channels. While the de

vice is unique, it competitors will soon (6-12 months) be able to reverse engineer it and introduce their own version into the marketplace. Remote Company's best pricing strategy would be:

Business

1 answer:

Vinvika [58] · Answer 1 · 2021-12-12T15:10:18+03:00

Answer:

The correct answer is letter "B": Penetration pricing.

Explanation:

Penetration pricing launches new goods or services at an initially low price to keep buyers away from rivals. Penetration pricing allows a company to create barriers to market entry by removing them. The new company assumes that even when costs rise to normal levels, customers will continue to buy their goods.