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Nastasia [14]
3 years ago
5

With a plan for Caffè Gustoso's website in place, you turn your attention to online advertising. Although the choices seem endle

ss, Caffè Gustoso's small budget requires that you limit your spending as much as possible. You narrow your list down to your top three online advertising choices: search advertising, online display (banner) ads, and website sponsorship. Which form of online advertising would be most useful for driving traffic to Caffè Gustoso's new locations?
Business
1 answer:
Black_prince [1.1K]3 years ago
5 0

Answer:

Online displays (banner) ads

Explanation:

This has the potential to appear to any website user in an unsolicited manner

You might be interested in
Starset, Inc., has a target debt-equity ratio of 1.15. Its WACC is 8.6 percent, and the tax rate is 21 percent.
aev [14]

Answer:

a. 4.94%

b. 11.48%

Explanation:

Here in this question, we are interested in calculating the pretax cost of debt and cost of equity.

We proceed as follows;

a. From the question;

The debt equity ratio = 1.15

since Equity = 1 ; Then

Total debt + Total equity = 1 + 1.15 = 2.15

Mathematically ;

WACC = Cost of equity x Weight of equity + Pretax Cost of debt x Weight of debt x (1-Tax rate)

Where WACC = 8.6%

Cost of equity = 14%

Weight of equity = 1/(total debt + total equity) = 1/(1+1.15) = 1/2.15

Pretax cost of debt = ?

Weight of debt = debt equity ratio/total cost of debt = 1.15/2.15

Tax rate = 21% = 0.21

Substituting these values, we have;

8.6% = 14% x 1/2.15 + Pretax cost of debt x 1.15/2.15 x (1-21%)

8.6% = 14% x 1/2.15 + Pretax cost of debt x 1.15/2.15 x (1-21%)

Pretax cost debt = (8.6%-6.511628%)/(1.15/2.15 x (1-21%))

Pretax cost of debt = 4.94%

b. WACC = Cost of equity x Weight of equity + After tax Cost of debt x Weight of debt

8.6% = Cost of equity x 1/2.15 + 6.1% x 1.15/2.15

Cost of equity = (8.6%-3.26279%)/(1/2.15)

Cost of equity = 11.48%

6 0
3 years ago
Basic bond valuation Complex Systems has an outstanding issue of ​$1 comma 000​-par-value bonds with a 16​% coupon interest rate
salantis [7]

Answer:

a. Complex Systems' bond price​ today = $1,476.36

Explanation:

a. If bonds of similar risk are currently earning a rate of return of 9​%, how much should the Complex Systems bond sell for​ today?

This can be calculated by adding the Present Value of Coupons and the Present Value of Par Value as follows:

<u>Calculation of Present Value of Coupons</u>

The present of coupons is calculated using the formula for calculating the present value of an ordinary annuity as follows:

Present value of coupons = C × [{1 - [1 ÷ (1 + r)]^n} ÷ r] …………………………………. (1)

Where;

C = Annual coupon amount = Par value * Coupon rate = $1,000 * 16% = $160

r = required rate of return or return of similar risk = 9%, or 0.09

n = number of years = 11

Substitute the values into equation (1) to have:

Present value of coupons = $160 × [{1 - [1 ÷ (1 + 0.09)]^11} ÷ 0.09] = $1,088.83

<u>Calculation of Present Par of Value</u>

To calculate this, we use the present value formula as follows:

Present Value of Par Value = Par value / (1 + r)^n

Since Par Value is $1000 and r and n are as already given above, we have:

Present value of Par Value = $1,000 / (1 + 0.09)^11 = $387.53

Therefore, we have:

Complex Systems' bond price​ today = Present value of coupons + Present value of Par Value = $1,088.83 + $387.53 = $1,476.36

b. Describe the two possible reasons why the rate on​ similar-risk bonds is below the coupon interest rate on the Complex Systems bond.

The following are the possible two reasons:

1. Interest may vary bust the coupon is fixed. What can cause the interest rate to vary is the bond rating by rating agency. But his will not affect the coupon rate which is fixed. When the rating is high, the interest will be low. But when the rating is low, the interest will be high. This indicates a negative relationship between the rating and the interest rate.

2. The level of demand may also influence the interest rate to change. When the demand is high, the interest will be low. But when the demand is low, the interest will be high. This also indicates a negative relationship between the demand and the interest rate.

c. If the required return were at 16​% instead of 9​%, what would the current value of Complex​ Systems' bond​ be? Contrast this finding with your findings in part a and discuss.

To do this, we simply change he required return to 16% (or 0.16) in part a and proceed as follows:

Present value of coupons at 16% = $160 × [{1 - [1 ÷ (1 + 0.16)]^11} ÷ 0.016] = $804.58

Present value of Par Value at 16% = $1,000 / (1 + 0.16)^11 = $195.42

Complex Systems' bond price​ today at 16% = $804.58 + $195.42 = $1,000.00

Comparing part c result with part a result shows that if the coupon rate is greater than the required rate of return, the bond is sold at a premium. That is, price of bond will be more than par. As it can be seen in part a, the price of bond is $1,476.36 when the coupon rate of 16% is greater than the required return of 9%.

Also, the bond will be sold at par when the coupon rate and require return are equal. This is shown in part c where the bond is sold at $1,000 when both coupon rate and required return rate are equal to 16%.

By implication, we can also infer without doing any calculation that the bond will be sold at a discount if the coupon rate is less than the required rate of return.

7 0
3 years ago
What does it mean for a research topic to be amenable to scientific study using a qualitative approach?
blondinia [14]

If a research topic is amendable to a scientific study, you are able to make appropriate and necessary changes to a topic to make sure the resaerch you are finding follows the topic and is giving you useful information. When you amend a research topic you are just adjusting it to fit your updated wants and needs.

8 0
3 years ago
Exhibit 4.1 The balance sheet and income statement shown below are for Koski Inc. Note that the firm has no amortization charges
yuradex [85]

Answer:

Koski Inc.

Quick Ratio:

Quick Ratio = (Current Assets - Inventory) divided by Current Liabilities

Quick Ratio = $(23,595 - 12,480) / $(17,160 -5,460)

Quick Ratio = 11,115 / 11,700 = 0.95

Explanation:

The quick ratio is a financial metric that shows the short-term liquidity position of a company.  It measures the company's ability to settle its short-term obligations using its most liquid current assets.  The most liquid assets are cash and near cash current assets.

Inventory is always removed in calculating the most liquid current assets.  Inventory will take some time before it can be converted to cash or near cash, given the cash conversion cycle.

The quick ratio is also called the acid-test ratio.  It is also considered as more conservative than the current ratio which measures the coverage of current liabilities by all current assets, including inventory.

In our workings, we eliminated inventory from current assets.  We also eliminated notes payable which would be rolled over the next year.

4 0
3 years ago
Tri-coat Paints has a current market value of $50 per share with earnings of $5.97. What is the present value of its growth oppo
Gnesinka [82]

Answer: $0.25

Explanation:

Fron the question, we are informed that Tri-coat Paints has a current market value of $50 per share with earnings of $5.97. We are further told that the required return is 12%.

The present value of its growth opportunities (PVGO) will be:

= $50 - ($5.97/12%)

= $50 - ($5.97/0.12)

= $50 - $49.75

= $0.25

Therefore, the present value of its growth opportunities (PVGO) if the required return is 12% is $0.25.

6 0
3 years ago
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