Question

Companies are turning to customer relationship management (CRM) to improve their customer focus. CRM uses information technology to create a cross-functional enterprise system that integrates and automates many of the customer-serving processes in which functional business areas?

Answer 1

Answer:

Marketing, sales and customer service

Explanation:

Customer relationship management (CRM) is a business strategy implemented across the entire company that is aimed at improving the company's income, profit, lower cost and increase customer loyalty based on the principle of putting the customer first in management decisions. CRM combines actions, methodologies, and technologies that establishments utilize for managing and analyzing customer correspondence and information within a customer's period of doing business with the establishment so as to improve customer retention, service, and relationship as well as to improve sales.