Answer:
Commercial Paper.
Explanation:
A commercial Paper is an unsecured and negotiable money market instrument issued in the form of a promissory note. Are issued by companies to raise short term funds for meeting working capital requirements.
Benefits to the issuer:
-low interest expenses
-access to short term funding
-flexibility and liquidity
-investor recognition
-ease and low cost of establishment
-no collaterals
Benefits to the investor:
-higher yield
-portfolio diversification
-flexibility
-liquidity
Answer:
a) Appeal to the receiver's sense of responsibility and pride in the company's good name
Explanation:
Persuasive messages refer to communicating an idea so as to persuade the recipient towards an action.
Such messages are usually drafted by sales and marketing personnel.
While drafting a persuasive message, AIDA (Attention, interest, desire and action) principle is usually followed by the marketers.
In the given case, Mikhail's claim has already been denied once and he is drafting the second persuasive message. As he expects resistance from the media company, he should draw the attention of the recipient towards their own responsibilities and duties and pride relating to the good reputation of the company.
He may choose to express, what the receiver's responsibility and duties are and how non performance of those puts the company's reputation (pride) at stake.
The 3rd one is not affected by a persons credit score
Answer: b. Marginal revenue is less than average revenue
Explanation:
Marginal revenue is the extra revenue received by selling one more unit of a good while Average revenue is the revenue generated on average by all units sold thus far.
If the monopolist has to reduce prices to sell more goods then it would mean that for every unit sold, the price would have reduced compared to the price of the last unit which translates to less revenue coming in per unit compared to the last unit.
On the other hand, on average, the higher prices of the earlier goods sold would keep the average revenue higher than the additional revenue (marginal revenue).
