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3 years ago

Bass new product forecasting model is used for estimating long term sales potential of a product True False

Business

1 answer:

kobusy [5.1K]3 years ago

7 0

Answer:

True

Explanation:

The Bass New forecasting model is a forecasting model that is commonly used to estimate the sales of a product at a certain in future and it is used for highly durable goods.

The bass new forecasting model wad developed by Frank Bass and it has a formula

f ( t ) = p + qF ( t )

1 - f ( t )

where:

f ( t ) is the change of the installed base fraction

F(t) is the installed base fraction

p is the coefficient of innovation

q is the coefficient of imitation

Cheers.

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